Imperial

Imperial is the World's only Water Positive Beer, conserving water at every stage of the brewing process - giving back more than it takes.

Nov. 15, 2023

Imperial and Fertil Present "Freshness," the new Campaign for the Ticos' Favorite Beer, Always in its Best Version

Cerveza Imperial, the beloved brand among Ticos, born nearly a century ago, presents "Freshness"

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness