IAMS

59% of American dogs are overweight or obese and most dog parents don’t even realize it

Mar. 31, 2026

The IAMS Brand Delivers Whole-Body Health for "Smooth Deliveries" at Home

Humorous campaign highlights IAMS PROACTIVE 5 system supporting pet digestive health

Apr. 16, 2025

The IAMS Brand Launches AI-Powered "I Want a Puppy/Kitten Studios"

New AI video tool using Google's Veo 2 model helps hopeful pet parents create high-quality short films to convince loved ones it's time for a puppy or kitten

Nov. 28, 2024

IAMS Brand Gets Oversized Dog Balloon Stuck–On Purpose–En Route to Parade

One real dog's wellness journey – and his turn as a larger-than-life city spectacle–brings attention to a pressing pet health issue

Latest News

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars