IAMS

59% of American dogs are overweight or obese and most dog parents don’t even realize it

Mar. 31, 2026

The IAMS Brand Delivers Whole-Body Health for "Smooth Deliveries" at Home

Humorous campaign highlights IAMS PROACTIVE 5 system supporting pet digestive health

Apr. 16, 2025

The IAMS Brand Launches AI-Powered "I Want a Puppy/Kitten Studios"

New AI video tool using Google's Veo 2 model helps hopeful pet parents create high-quality short films to convince loved ones it's time for a puppy or kitten

Nov. 28, 2024

IAMS Brand Gets Oversized Dog Balloon Stuck–On Purpose–En Route to Parade

One real dog's wellness journey – and his turn as a larger-than-life city spectacle–brings attention to a pressing pet health issue

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon