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HP
Dec. 06, 2023
You won't Love your Printer. But you can Hate it Less. HP Turns Printer hate into Print Solutions
In collaboration with AKQA and HAMLET, HP introduces "Made to be less hated"
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Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
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World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness