Grove Collaborative

Transforming the products you use at home into a force for good. Moving Beyond Plastic: 100% plastic-free by 2025

Grove Collaborative is a benefit corporation headquartered in San Francisco. The company is an e-commerce retailer that sells natural household and personal care beauty products. Grove Collaborative makes and sells its own environmentally friendly home and personal care beauty products, as well as those of third-party companies. The company was founded in 2012 by CEO Stuart Landesberg under the name ePantry. In 2016, it was rebranded as Grove. In 2021, Grove Collaborative had pledged to be plastic-free by 2025. It partnered with Plastic Bank and rePurpose Global to collect and recycle ocean-bound plastic to offset its plastic footprint.

 

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