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GfK is the unparalleled, always-on, AI-powered intelligence platform and consulting service for the consumer products industry, globally.
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Winners Announced at 20th Anniversary of the Best Brands Awards
LEGO wins "Best Brand Overall" category, while dm-drogerie markt is named "Best Corporate Sustainability Brand"
20th Anniversary of Best Brands: Big Reveal of the Top 10
Which brands are the strongest of 2022? This secret will be revealed on February 28, 2023, at the Best Brands Awards, Germany’s only study-based brand ranking
Best Brands Italy 2022: "The Actions Of Emotion" Guide The Market
Serviceplan Group Italy and GfK Italy team up again for 7th edition of the traditional Best Brands Italy Gala
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness



