Gatorade
Fueling athletic performance for more than 50 years.
Apr. 24, 2026
Springtime and TBWA\Chiat\Day LA Launch the New Global Football Campaign for Gatorade
Led by Luis Diaz, Julian Alvarez and Vinicius Junior, Gatorade's new global campaign urges athletes to trust the sweat that builds greatness
Sep. 11, 2024
Gatorade's Latest Campaign Challenges its Main Rival, Water
Springtime launches its second campaign for Gatorade, following their Cannes Lions-winning "Gatorade Match Saver"
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Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness