Fussy

The refillable plant-powered deodorant turning the tide on single-use plastic.

Dec. 05, 2024

Smelling is Believing in Fussy's Festive Campaign

Created by 10 Days for the natural deodorant’s Santa-inspired scent, the quirky campaign brings an X-rated twist to a festive fable

Oct. 07, 2024

Deodorant Brand Fussy Turns Plastic to Vinyl with Deborah Meaden

Fussy, the UK's top-rated refillable natural deodorant is gunning for the top of the charts, joining forces with advertising agency 10 Days

Nov. 08, 2022

Move over Elton. Deborah Meaden Stars In Armpit Charity Christmas Single

"The Fussy Pits" campaign created by 10 days for sustainable deodorant brand Fussy

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness