
Fussy
The refillable plant-powered deodorant turning the tide on single-use plastic.
Smelling is Believing in Fussy's Festive Campaign
Created by 10 Days for the natural deodorant’s Santa-inspired scent, the quirky campaign brings an X-rated twist to a festive fable
Deodorant Brand Fussy Turns Plastic to Vinyl with Deborah Meaden
Fussy, the UK's top-rated refillable natural deodorant is gunning for the top of the charts, joining forces with advertising agency 10 Days
Move over Elton. Deborah Meaden Stars In Armpit Charity Christmas Single
"The Fussy Pits" campaign created by 10 days for sustainable deodorant brand Fussy
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness



