French Road Safety

Securite Routiere is an administration in France that develops and implements policies to combat road safety.

May. 12, 2020

Securite Routiere Launches Campaign To Encourage Prudent Reclaiming of Roads

New Road safety TV, digital and radio campaign created by Serviceplan France with Babel and Madame Bovary

Jan. 13, 2020

Ad of the Day | Securite Routiere Unveils New Campaign, Tagline and Communication Strategy Under Umbrella of Appointed Agencies

Serviceplan France, Babel and Madame Bovary make up a triumvirate of agencies appointed by Sécurité Routière to conceive a striking new TV and radio campaign

Apr. 04, 2019

French agency La Chose Releases Poignant Print Campaign for French Road Safety

On the Road, a Telephone Can Kill...

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Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon