French Road Safety

Securite Routiere is an administration in France that develops and implements policies to combat road safety.

May. 12, 2020

Securite Routiere Launches Campaign To Encourage Prudent Reclaiming of Roads

New Road safety TV, digital and radio campaign created by Serviceplan France with Babel and Madame Bovary

Jan. 13, 2020

Ad of the Day | Securite Routiere Unveils New Campaign, Tagline and Communication Strategy Under Umbrella of Appointed Agencies

Serviceplan France, Babel and Madame Bovary make up a triumvirate of agencies appointed by Sécurité Routière to conceive a striking new TV and radio campaign

Apr. 04, 2019

French agency La Chose Releases Poignant Print Campaign for French Road Safety

On the Road, a Telephone Can Kill...

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness