First Pride
Backed by one of the world’s largest protein providers, First Pride offers a range of innovative products - including plant-based proteins, that deliver on both taste and quality, and also matches today’s palates and lifestyles.
Aug. 22, 2022
If Tony the Meat-Loving T-Rex Loves First Pride Plant-Based, So Will You
APAC market launch by UltraSuperNew Singapore shows the mind-changing experience from the first bite of First Pride plant-based products
Latest News
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness
Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet