First Direct Bank
First Direct (styled first direct) is a telephone and internet based retail bank division of HSBC Bank plc based in the United Kingdom.
Feb. 03, 2023
First Direct Skunk Brings a Whiff of Hope to Brits in Bold Campaign
Wunderman Thompson UK’s provocative new brand platform for first direct launches this week, calling out the stinky truth about being skint
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Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet
Jul. 22, 2026
"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer
Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars