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FDJ
French Lottery.
Grandma's Secret: From a Sunday Lunch to a National Affair
FDJ and BETC Paris are reviving France's most addictive investigation with "Grandma's Secret," a mockumentary-style true crime show
BETC Paris Joins Forces with FDJ for the Historic Launch of Its New Game, Eurodreams
FDJ is releasing a new lottery game, 20 years after the launch of Euromillions in 2004
Would You Tell Your Family if You Won the Lottery ?
New ad campaign for the French Lottery (Loto) by BETC Paris that features a normal family that faces something out of the ordinary
EuroMillions Return With Romance In New Campaign Film
With this new film, Romance continues to dig the furrow of sharing that goes so well in this lottery game
Ad of the Day | Romance and EuroMillions Ask "What Kind of Millionaire Would You Be?" in New Spot for New Era
The new brand platform launches on television, billboards and digital January 26th.
ParionsSport Goes After Expert Gamblers with Rosapark
Like an ode to gamblers, glorified, celebrated as heroes, the two TV films highlight a community of gamblers
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness