Fanatics

As a global leader in licensed sports merchandise, Fanatics is building the leading global digital sports platform and changing the way fans purchase their favorite team apparel.

As a global leader in licensed sports merchandise, Fanatics is building the leading global digital sports platform and changing the way fans purchase their favorite team apparel, jerseys, headwear and hardgoods through an innovative, tech-infused approach to making and quickly distributing fan gear in today’s 24/7 mobile-first economy.

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness