Erste Group
Our country needs people who believe in themselves. And a bank that believes in them. #believeinyourself
Nov. 25, 2025
"Carry the Light": Erste's Newest #believeinyourself Christmas Advert
Offering a prequel to the traditional Christmas story, advert highlights the decisive role often played by the smallest among us
Nov. 20, 2024
Ad of the Day | Erste's Christmas ad: How "Silent Night" Lit a Spark that has Brightened the Whole World
More than 300 million views and 28 awards for the six previous Christmas spots by Erste Group
Nov. 28, 2022
Ad of the Day | Erste Group's new Advert Captures the Spirit of this Year's Holidays
The spot #believeinchristmas stresses togetherness as the best response to those who would steal Christmas joy
Nov. 21, 2021
Giving The Next Generation A Reason To Hope
Erste Group launches new Christmas advert focused on a sustainable future
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness