e.l.f. Cosmetics
e.l.f. Cosmetics is an American cosmetics brand based in Oakland, California.
e.l.f. Cosmetics is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses, blushes, bronzers, brushes, and mascara, among others
Latest News
Oct. 22, 2026
Deliveroo Partners with We Are Social
To deliver this, the account will be serviced by a cross-market team leveraging We Are Social’s network across its UK, Italy, France, and Dubai offices
Oct. 22, 2026
Fold7Design Partners with Bodycare to Relaunch the Brand as a Social First Retail Experience
Bodycare was founded in 1970 as a value driven beauty retailer serving communities across the Midlands and North of England