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Discover Los Angeles

The official guide to Los Angeles. Find great deals, new attractions, free things to do and more. Start planning your perfect Southern California vacation today.

Mar. 07, 2025

LA Tourism Debuts "We Love LA" – A Tribute to the City & Its People

Anthemic campaign designed to invite visitors to experience one of the world's most diverse, dynamic, and inclusive destinations features Randy Newman's "I Love L.A."

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Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness