Destination BC
Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism.
Destination BC Rethinks Tourism Marketing with a new Global Approach
One year after launch, the destination brand series is reshaping how international travellers discover British Columbia
The Beautiful Game Meets The Beauty of British Columbia at FIFA Fan Festival Vancouver
Nature takes centre stage in Destination British Columbia’s Home Pitch immersive experience
Super, Natural BC Launches First-Ever Nature Rating Digital Tool
The idea came after learning about a study from Social Psychologists Dr. Pelin Kesebir and Dr. Selin Kesebir, published in Perspectives on Psychological Science
Destination BC Invites German Travelers to Explore Northern BC via the World's First Immersive Car Wash
The campaign, created with Zulu Alpha Kilo, aimed to inspire German travelers to explore Northern BC
Latest News
Oct. 20, 2026
Citroen and BETC Paris Celebrate the Return of the 2 CV with a Landmark Campaign
In 2026, it makes a comeback, bringing electric mobility and everyday optimism within everyone's reach
Oct. 20, 2026
Lingokids Just Launched Spanish and Portuguese: Why Families Will Love It
Leading kids’ platform ramps up global ambition with first localized versions of its extensive games library