Destination BC
Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism.
Destination BC Rethinks Tourism Marketing with a new Global Approach
One year after launch, the destination brand series is reshaping how international travellers discover British Columbia
The Beautiful Game Meets The Beauty of British Columbia at FIFA Fan Festival Vancouver
Nature takes centre stage in Destination British Columbia’s Home Pitch immersive experience
Super, Natural BC Launches First-Ever Nature Rating Digital Tool
The idea came after learning about a study from Social Psychologists Dr. Pelin Kesebir and Dr. Selin Kesebir, published in Perspectives on Psychological Science
Destination BC Invites German Travelers to Explore Northern BC via the World's First Immersive Car Wash
The campaign, created with Zulu Alpha Kilo, aimed to inspire German travelers to explore Northern BC
Latest News
Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon