Change the Ref

Founded in the memory of their son Joaquin who was one of the 17 victims, Manuel and Patricia Oliver are committed to making sure that their son’s life and the lives of the other 16 victims are never forgotten and that real change happens.

+1 786-665-7330

May. 01, 2024

"Narcos"/"RoboCop" Filmmaker and Change the Ref Debut "American Cancer Story" ahead of Columbine's 25th Anniversary

"American Cancer Story" debuted today as the poignant coming-of-age short film

Aug. 04, 2021

Change The Ref, Team Enough and Area 23 Announce "My Last Will"

A New Campaign Highlighting The Voices of Young People Calling for an End to Gun Violence

Apr. 17, 2019

Ad of the Day | ER Physicians and mass shooting survivors team up to launch Impossible Operation

Initiative led by Change the Ref and created by Area 23, an FCB Health Network company seeks stricter gun laws

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness