Change the Ref
Founded in the memory of their son Joaquin who was one of the 17 victims, Manuel and Patricia Oliver are committed to making sure that their son’s life and the lives of the other 16 victims are never forgotten and that real change happens.
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"Narcos"/"RoboCop" Filmmaker and Change the Ref Debut "American Cancer Story" ahead of Columbine's 25th Anniversary
"American Cancer Story" debuted today as the poignant coming-of-age short film
Change The Ref, Team Enough and Area 23 Announce "My Last Will"
A New Campaign Highlighting The Voices of Young People Calling for an End to Gun Violence
Ad of the Day | ER Physicians and mass shooting survivors team up to launch Impossible Operation
Initiative led by Change the Ref and created by Area 23, an FCB Health Network company seeks stricter gun laws
Latest News
Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon