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Cairo Festival City

Spanning a land area of over 3 million sqm (700 acres), Cairo Festival City is a visionary mixed-use urban community strategically located at the gateway to New Cairo.

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Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

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The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness