Betfirst
Leading Online and Retail Sportsbook operating in Belgium
betFIRST is the leading Belgian retail and online sports betting operator. We are active online and also have the largest network of offline points of sale and shops in Belgium. We pride ourselves on our outstanding product and technology as well as having a fun and entertaining brand. Responsible gaming is at the heart of our core values and business ethos.
Latest News
Jun. 05, 2026
Ad of the Day | Meet Boston Says "Welcome World" in New Campaign by Allen & Gerritsen
In a new campaign by Allen & Gerritsen (A&G), Meet Boston positions itself as a welcoming, world-class destination defined by energy and global connection
Jun. 05, 2026
Seattle Just did Something Even Aliens Couldn't Pull Off
The line runs across the I-90 floating bridge, making it the first light rail system built on a floating bridge anywhere in the world