Benjamin Moore

Making paint radically better for over 130 years.

Color, technology, innovation, product performance and leadership define Benjamin Moore & Co. For more than a century, succeeding in these areas has motivated all who work here, and continues to inspire and direct our growth today. Since 1883, we've created and sold products that preserve, protect, and beautify our homes, buildings, and structures. We excel at creating a portfolio of products that our customers desire and demand.

With our acquisition in 2001 by Berkshire Hathaway, Benjamin Moore joined a family of companies under the direction of Warren Buffett, which embodies success and is distinguished by sustainable brands that shine through the clutter of competition. We continue to be at the forefront of product innovation, with a commitment to research and development unrivaled in the architectural coatings industry.

Independent retailers are our primary distribution channel. They do more than simply sell our products. With our help, they provide the service and tools that give customers confidence about their product choices, color selections, and their ability to get the best results possible.

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness