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Be the Change Youth Initiative
All Youth Should Be Seen, Heard, and Loved
At Be The Change Youth Initiative, we believe all youth should be SEEN, HEARD, and LOVED. Driven by our commitment to encourage youth towards balanced mental well-being, we educate, equip, and empower the next generation to become advocates for their communities. We do this through personal engagement and collaboration through art, music, and leadership as they Share Stories, Extend Compassion, and Take Action towards a brighter tomorrow.
Latest News
Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon