Barilla

Barilla. The Italian Food Company. Since 1877.

+39 0521 2621

Apr. 22, 2026

Barilla Appoints SAMY as Global Influencer Marketing Partner

The partnership is already active across key markets: Barilla in Italy, Brazil, Germany and Switzerland, and Wasa in Sweden, Denmark and Italy

Sep. 05, 2025

Ad of the Day | Barilla Celebrates Pasticcino, Formula 1's First Cook, with a Tribute to Italian Culture and Family Pasta

This true story is the heart of Barilla's new global campaign, Tastes Like Family

Mar. 27, 2023

Barilla and Le Pub/Publicis Italy Celebrate the Premium Al Bronzo Pasta Range with a Modern Twist of a Disney Classic

The pasta brand recreates the memorable Lady and the Tramp spaghetti scene

Jan. 17, 2021

Ad of the Day | Barilla and Publicis Italy Launch "Playlist Timer" on Spotify

The Kitchen Timer to Cook Pasta in Time to The Music

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness