BabyShop

The Babyshop Group; including Babyshop.com, Lekmer.se, Alexandalexa.com, Melijoe.com and 10 physical stores in Norway and Sweden is today a leading global omnichannel retailer with a total turnover of 120 million Euro.

Sep. 20, 2022

New Take on Runway Challenged the Fashion Industry

During Stockholm Fashion Week, Swedish kids clothing brand Kuling launched their own version of a runway to show what they think fashion should be

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Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness