Autry Action People
Autry Shoes is an innovative range of footwear and clothing created with a classic '80s sports spirit offering a growing range of models and a wide selection of materials and color options, based on most iconic tennis shoe.
A group of friends stunned by the pioneering soul of the house decided to refound the brand. They drew inspiration from their research of vintage products and merged it with the latest technologies. New Autry's enduring innovation leads to design, quality and comfort.They embraced the legacy with Bob Lutz: a famous tennis player who won 54 titles in total and 5 Grand Slams in doubles. Four decades later he gladly supported the launch of the New Autry. Autry today has introduced lamb and nabuk leather models for an even more exclusive look and feel. In addition, a complete ready-to-wear collection came to life to immerse in an iconic timeless flair.
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness