ATP Tour
As the global governing body of men’s professional tennis, the ATP’s mission is to serve tennis.
Jan. 23, 2025
ATP Tour Picks M&C Saatchi Sport & Entertainment for Innovative Content after Competitive Pitch
The multiple award-winning agency has been retained to develop ATP Tour’s digital and social-first non-live content through 2025
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Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness