
Asics
Inspiring movement through innovation, for an active life.
ASICS Group was founded with the intention to contribute for society by fostering young people through sports. Over more than 60 years, we inherit the spirit of its founding and provides own products and services while catching the changes in the social environment. Today, we have grown with mainly the footwear and apparel business as based in more than 50 countries and regions around the world. Our vision is ‘Create Quality Lifestyles through Intelligent Sport Technology’, and Our mission is ’Provide products and services that can be people all over the world lived happy and healthy’. To progress a mid-term plan named ’ASICS Growth Plan (AGP) 2020’ steadily, we will establish the foundation for future growth. We provide products and services that can be realized healthy and happy life of people around the world. We will continue to do our best for satisfying our customer as many as possible.
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness
