Asics

Inspiring movement through innovation, for an active life.

ASICS Group was founded with the intention to contribute for society by fostering young people through sports. Over more than 60 years, we inherit the spirit of its founding and provides own products and services while catching the changes in the social environment. Today, we have grown with mainly the footwear and apparel business as based in more than 50 countries and regions around the world. Our vision is ‘Create Quality Lifestyles through Intelligent Sport Technology’, and Our mission is ’Provide products and services that can be people all over the world lived happy and healthy’. To progress a mid-term plan named ’ASICS Growth Plan (AGP) 2020’ steadily, we will establish the foundation for future growth. We provide products and services that can be realized healthy and happy life of people around the world. We will continue to do our best for satisfying our customer as many as possible.

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon