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Allwyn Group

Allwyn's primary focus is lotteries, helping them raise more for good causes.

Apr. 10, 2026

Allwyn Brings Back the Award-Winning "Rich Beyond My Wildest Dreams" Podcast for an Expanded third Season

The new season aims to broaden The National Lottery’s reach and deepen engagement with existing players

Sep. 25, 2025

Allwyn's new EuroMillions Activation Focuses on Luxury through Snapchat AI Lens

Allwyn's EuroMillions Snapchat partnership sees it become the first brand to use AI Lens technology in a UK advertising campaign

Jul. 01, 2025

Allwyn and ITV Celebrate National Lottery's Role in Women's Football for FA's Big Football Day

TV and digital campaign launches 29 June during England vs Jamaica friendly, ahead of UEFA Women's Euros

Jan. 16, 2025

Allwyn Group has Chosen M&C Saatchi as its Global Comms Agency

Allwyn is a global lottery operator with leading market positions in Austria, the Czech Republic, Greece, Cyprus, Italy, the US, and the UK

Latest News

Oct. 22, 2026

Gerety Awards Celebrates Brazilian Winners at its First-Ever Winners Cocktail in Sao Paulo

The evening recognised five trophies awarded to Brazilian agencies BETC HAVAS and AMPFY

Oct. 22, 2026

AI Movie Awards Reveals 30 Finalists Ahead of London Ceremony

The finalists span categories including Best Short, Best Animation, Best Thriller, Best Sci-Fi, Best Ad, Best Music Video