1% for the Planet

1% for the Planet is a global organization on a mission to accelerate smart environmental giving so that our planet and future generations can thrive.

1% for the Planet is a global organization on a mission to accelerate smart environmental giving so that our planet and future generations can thrive. Over the last decade, our network has grown to span more than 100 countries and 65 industries. Today, 1% for the Planet certification is one of the most trusted frameworks for environmental philanthropy, with more than $820 million in giving certified to date. By holding business members accountable to give at least 1% of revenue—not profits—each year, we ensure that their environmental commitments are real, verified and impactful.

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon