
Wheelhouse Labs
Wheelhouse is a multi-vertical media, marketing and investment platform where content, celebrity, brands and capital come together to accelerate programming and business opportunities across platforms.
Launched in 2018 by entrepreneur Brent Montgomery, in partnership with Jimmy Kimmel, Wheelhouse is a multi-vertical media, marketing and investment platform where content, celebrity, brands and capital come together to accelerate programming and business opportunities across platforms. Wheelhouse encompasses Wheelhouse Entertainment; digital-first and influencer division Wheelhouse DNA; brand marketing and creative innovation division Wheelhouse Labs; investment arm Wheelhouse 360; and a real estate operation that includes the “Wheelhouses” – private social venues in New York, Los Angeles and Stamford, CT – as well as multi-acre, indoor/outdoor campus “The Village” in Stamford, CT.
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness
