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Uncovered

Founded in 2018 in London by Chris Cookson and Catherine Orr, Uncovered is a Brand Growth Company forged on a singular principle: make content people want to watch.

Founded in 2018 in London by Chris Cookson and Catherine Orr, Uncovered is a Brand Growth Company forged on a singular principle: make content people want to watch. Our strategic approach is centred around our Active Reach model. Built on a deep, data-driven understanding of the social platforms and their algorithms, this ensures our content not only reaches the right audiences, but engages them far more powerfully than the platform norms. Our strategy team is integrated directly into the Uncovered Creative arm, a diverse team of brand experts and social natives able to translate insight & strategy into creative work that converts. We’ve built Uncovered-owned channels at scale across TikTok, Meta, YouTube and Snap. Through our scaled audiences we have helped more than 100 brands connect with culture through partnerships and collaboration.

Latest News

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars