The Or

The Or is the latest addition to the Mother Family of fiercely independent creative agencies.

Born in 2020, The Or is the latest addition to the Mother Family of fiercely independent creative agencies. Built to help a new wave of brands find fresh and exciting ways to solve classic business problems.

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness