The Electric Factory
The Electric Factory is specialized in offering disruptive solutions to brand challenges
Jul. 06, 2022
Meta's New AR Filter Magically Brings Mural To Life
The Electric Factory tests the boundaries of augmented reality with new filter for Meta’s São Paulo offices
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Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness