The Basement

The Basement is a full-service ad agency. Getting attention is a lost art—but key to brand success. We create idea-driven campaigns you can’t ignore

Oct. 15, 2025

PARAGON and French Lick Tourism Invite Viewers to "Take Your Time" in New Campaign

Directed by Jack Linderman, the campaign was shot across three French Lick landmarks: the Pete Dye golf course, a lakeside dock, and the Big Splash water park

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Oct. 22, 2026

Gerety Awards Celebrates Brazilian Winners at its First-Ever Winners Cocktail in Sao Paulo

The evening recognised five trophies awarded to Brazilian agencies BETC HAVAS and AMPFY

Oct. 22, 2026

AI Movie Awards Reveals 30 Finalists Ahead of London Ceremony

The finalists span categories including Best Short, Best Animation, Best Thriller, Best Sci-Fi, Best Ad, Best Music Video