TBWA\China

As part of the TBWA\Worldwide (www.tbwa.com), a top ten ranked global advertising network, TBWA\China Group is a true collective, assembling our best talent and skill sets on behalf of clients

Feb. 02, 2023

BMW Celebrates the Joy in Translation Fails with its CNY Campaign

Created by TBWA\ Beijing, the campaign celebrates the joy that can come from AI-powered translation errors in the real world

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness