Superbright
Superbright is a creative technology studio that makes AR, VR, and Physical Computing experiences as thought-provoking as they are practical.
Superbright was established in New York in 2015 by engineer, artist and NYU adjunct professor Igal Nassima, with the objective of exploring how immersive technology could be leveraged, in collaboration with artists and filmmakers, to help tell their stories in new ways and with a fresh perspective.
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness