Studio of Art & Commerce

We create brand actions of scale and lasting impact in culture using technology to connect & amplify.

We work to give brands an active role in culture.

Which we think is the most powerful way for brands to be relevant in the 21st century, the best way to build meaningful relationships with customers, and the fastest way for brands to grow.

We do this by starting not with the brand, but with people and culture. And looking for a cultural insight that brand can resolve or align with.

We then use this cultural insight to create an ecosystem of cultural communications and engagement ideas. Which could be programming. Or partnerships with like-minded brands, media partners or relevant people in the public eye. It could be live events. It could even be advertising. And we then weave it all together and make it happen. Ideas that give brands an active role in culture and people’s lives.

We’re doing it for progressive, innovative companies like HMD, HSBC, Weleda, MDL Beast, BrewDog, Walgreens Boots Alliance, Pepsi Lipton and Inchcape.

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness