Standard Practice

Listening and learning about your business. Generating powerful ideas that are true to your brand.

Jun. 25, 2026

Ad of the Day | Standard Practice Partners with Albertsons Companies Foundation in Nationwide Campaign

"Nourish the American Dream" unites 250+ non-profits nationwide to help end childhood hunger in America

Feb. 05, 2026

E-470 Exposed: Using Conspiracy Theory To Build a Brand

Standard practice campaign raises profile and secures affection for denver-area highway

Nov. 26, 2025

The Ad Council and NHTSA Confront Dangerous Misconceptions Fueling Drug-Impaired Driving

The latest creative work from the Drug-Impaired Driving Prevention campaign aims to shift perceptions among a broad audience

Jun. 03, 2025

WOW! Internet Launches Eccentric New Campaign "A Better Breed of Internet" Featuring Beloved Mascot Wowzer

Created by Boulder-based agency Standard Practice and directed by comedy veteran JJ Adler

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Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars