Standard Practice
Listening and learning about your business. Generating powerful ideas that are true to your brand.
Jun. 25, 2026
Ad of the Day | Standard Practice Partners with Albertsons Companies Foundation in Nationwide Campaign
"Nourish the American Dream" unites 250+ non-profits nationwide to help end childhood hunger in America
Feb. 05, 2026
E-470 Exposed: Using Conspiracy Theory To Build a Brand
Standard practice campaign raises profile and secures affection for denver-area highway
Nov. 26, 2025
The Ad Council and NHTSA Confront Dangerous Misconceptions Fueling Drug-Impaired Driving
The latest creative work from the Drug-Impaired Driving Prevention campaign aims to shift perceptions among a broad audience
Jun. 03, 2025
WOW! Internet Launches Eccentric New Campaign "A Better Breed of Internet" Featuring Beloved Mascot Wowzer
Created by Boulder-based agency Standard Practice and directed by comedy veteran JJ Adler
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Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon