SOKO

SOKO is a data-driven earned media agency that creates and links brand stories to storytellers in a journey towards the right audience.

May. 29, 2024

Spotify and Anitta Take Over The National Language Museum with the "Do You Speak Anitta?" Exposition

Created by Soko, the intervention explores the cultural universe of the singer

Apr. 15, 2024

Ad of the Day | Dove Marks 20 Years of Real Beauty With a Renewed Commitment to "Real" and Pledge to Never Use AI

The campaign was created by Brazilian independent agency Soko, to challenge and transform the portrayal of women on AI-generated content

Feb. 13, 2024

Dove Campaign Targets Foreign Tourists to Question Stereotypes Created About Women's Bodies

The initiative brings messages in several foreign languages to the streets, aiming to combat the objectification of the female body by visitors

Mar. 28, 2023

Heinz is Developing its Own Tattoo Ink Free of Banned Ingredients for Red Pigments

Heinz Tattoo Ink is a tattoo pigment made with the same care for ingredients that Heinz uses to make ketchup

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Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness