Smartypants
A collection of brand-builders, documentarian thought-provokers, independent truth-seekers, and non-profit do-gooders.
+1 718-422-7901
Nothing against pants. They’re practical. They’re fashionable. They go great with shirts. But when award-winning filmmaker Joshua Seftel founded Smartypants, his mission was not to create a pants company. His goal was to craft stories that connect with people. We are a collection of brand-builders. Problem-solvers. Bone-rattlers. And tear-jerkers. We are documentarian thought-provokers, independent truth-seekers, and non-profit do-gooders.
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness