Smartypants

A collection of brand-builders, documentarian thought-provokers, independent truth-seekers, and non-profit do-gooders.

Nothing against pants. They’re practical. They’re fashionable. They go great with shirts. But when award-winning filmmaker Joshua Seftel founded Smartypants, his mission was not to create a pants company. His goal was to craft stories that connect with people. We are a collection of brand-builders. Problem-solvers. Bone-rattlers. And tear-jerkers. We are documentarian thought-provokers, independent truth-seekers, and non-profit do-gooders.

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon