Serviceplan
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Small Prices, Big Impact, PENNY and Serviceplan Transform Affordable PENNY Label into Eye-Catcher
PENNY, known for its wide range of low-priced own-brand products, is taking a creative step to highlight its affordability
Ad of the Day | Lufthansa Airlines and Serviceplan Group Announce Global Launch of New Brand Campaign
The airline aims to bring the excitement back to flying with new "Allegris" cabin product
Serviceplan Italy CEO Stefania Siani to Lead as Jury President at the TikTok Ad Awards Italy
Under her leadership, the panel will focus on spotlighting the most innovative and impactful campaigns on TikTok
Bitburger Unveils "Bitte": A Campaign Brewing Connections Across Europe
In an eye-catching campaign, Bitburger invited European visitors to Germany with a friendly "Bitte" (engl. Please) and the usual humorous Bitburger style
Serviceplan Group Wins 14 Awards and is Number 3 Independent Network of the Year at Cannes Lions 2024
Serviceplan Group took home 3 Golds, 3 Silvers, and 8 Bronzes from the 71st Cannes Lions International Festival of Creativity
Mediaplus Group Acquires UK's Total Media Group
he Mediaplus Group continues its expansion by acquiring 100 percent of the Total Media Group
Serviceplan Named Independent Agency Network of the Year at D&AD 2024
2 Yellow Pencils, 4 Graphite, 12 Wood and 1 White Pencil make this an unprecedented year for Serviceplan at D&AD
Serviceplan Group Announces Sanja Scheuer as Chief People Officer to Drive Global Growth
Sanja Scheuer steps into the role of CPO and joins the Executive Board of the agency group
Marketing Needs new Superheroes: CMO Barometer 2024 Results
Around 800 CMOs from 11 countries, surveyed by Serviceplan Group and the University of St. Gallen
Serviceplan Innovation Creates Campaign to Visualize Consequences of Space Pollution
Coalition of private and public aerospace organizations introduces first astronomical constellations made from space debris
Mediaplus Named Best Independent Agency in WARC Rankings and Serviceplan Group Takes Top Spot in Independent Networks Category
Mediaplus have enjoyed unprecedented success in the WARC International "Media 100" ranking
Dot Pad Wins Best in Show at SXSW Festival
The initiative developed by Dot Inc. in Korea with Serviceplan Innovation and Serviceplan Korea, has won multiple times on the international awards circuit
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness