secondborn
Secondborn is a creative incubator for challenger brands committed to health, happiness, and sustainability.
Secondborn is a creative incubator for challenger brands committed to health, happiness, and sustainability. Through a curated mix of strategic and creative experts, Secondborn helps brands reawaken their purpose, refresh their storytelling, and reconnect with audiences through limited-term, high-impact engagements. The company was co-founded in 2026 by creative leaders Kate Holgate and Sarah Tjoa.
Latest News
Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet
Jul. 22, 2026
"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer
Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars