secondborn
Secondborn is a creative incubator for challenger brands committed to health, happiness, and sustainability.
Secondborn is a creative incubator for challenger brands committed to health, happiness, and sustainability. Through a curated mix of strategic and creative experts, Secondborn helps brands reawaken their purpose, refresh their storytelling, and reconnect with audiences through limited-term, high-impact engagements. The company was co-founded in 2026 by creative leaders Kate Holgate and Sarah Tjoa.
Latest News
Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon