secondborn
Secondborn is a creative incubator for challenger brands committed to health, happiness, and sustainability.
Secondborn is a creative incubator for challenger brands committed to health, happiness, and sustainability. Through a curated mix of strategic and creative experts, Secondborn helps brands reawaken their purpose, refresh their storytelling, and reconnect with audiences through limited-term, high-impact engagements. The company was co-founded in 2026 by creative leaders Kate Holgate and Sarah Tjoa.
Latest News
Oct. 20, 2026
Citroen and BETC Paris Celebrate the Return of the 2 CV with a Landmark Campaign
In 2026, it makes a comeback, bringing electric mobility and everyday optimism within everyone's reach
Oct. 20, 2026
Lingokids Just Launched Spanish and Portuguese: Why Families Will Love It
Leading kids’ platform ramps up global ambition with first localized versions of its extensive games library