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Dec. 14, 2019
Bradesco and Publicis Brazil Present: "In 2020, Shine in your own way"
The campaign also features pieces of OOH, digital and printed pieces
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Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
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World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness