Primo

Production Co: BA/BCN/MAD/MX/SP/SCL

Primo Content is a boutique production company that brings cinematic values to bear on video work for an impressive list of clients worldwide, across commercials, music video, documentary and film. With a global roster of acclaimed, award winning directors, working out of our offices in Buenos Aires, Santiago de Chile, Sao Paulo, Madrid and Barcelona, Primo combines the highest production standards possible with a dedication to narrative, creating films that stand out for their wit, emotion and humanity.

Latest News

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars