Persado

Persado’s cognitive content platform generates language that inspires action.

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Jun. 29, 2022

Persado Launches Customer Motivation Report, Delivering Key Insights that Drive Consumer Action

First of its kind analysis uncovers approaches that best resonate with customers across digital channels

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Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness