OK COOL

Strategic and (very) creative partners to the world’s leading brands. Built for social.

Oct. 07, 2026

73% Say Optimisation Is Ruining their Lives as Audiences Push Back Against the "Flattening" of Culture

OK COOL's sixth annual global trend report reveals five consumer shifts shaping the anti-optimisation era and what they mean for brands

Jan. 28, 2026

Residence Adds Social Agency OK COOL to Growing Creative Network

Deal underlines an increasing focus on social media as brands shift investment towards social-first, audience-centric advertising

Sep. 11, 2025

OK COOL's Latest Global Trend Report Reveals why the Comment Section is now the Cultural Epicentre

Ninety-one percent of people lurk in the comments, with almost a third actively participating

Aug. 14, 2025

OK COOL Expands Senior Team, Naming Stephanie Hottlet Head of Production

Agency adds head of production Stephanie Hottlet, Promotes Jamie Marks and Annie House

Jul. 29, 2025

OK COOL Appoints Alex Williamson as Executive Creative Director to Lead Creative Growth

Agency boosts senior team, also appointing Maxime Rozencwajg as Head of Creator Partnerships

Jul. 17, 2025

Mandarin Oriental Names OK COOL Global Social AOR for New Digital Storytelling Chapter

Luxury hotel group appoints agency following four-way competitive pitch

Jul. 07, 2025

Berghaus and OK COOL Bring the Spirit of Manchester to Life in new Social Campaign

Series celebrating the return of the iconic Meru jacket features a cameo from Bez and nods to brand’s deep northern roots

Latest News

Oct. 20, 2026

Citroen and BETC Paris Celebrate the Return of the 2 CV with a Landmark Campaign

In 2026, it makes a comeback, bringing electric mobility and everyday optimism within everyone's reach

Oct. 20, 2026

Lingokids Just Launched Spanish and Portuguese: Why Families Will Love It

Leading kids’ platform ramps up global ambition with first localized versions of its extensive games library