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Not Perfect

Not Perfect is one of the most influential advertising agencies in the Baltics.

+370 673 44449

Not Perfect is one of the most influential advertising agencies in the Baltics. Established in 2000, the agency derived its name from the idea that people stop at something that is irregular to them — something that is not perfect — and the founding ideas of the agency were put into the Prayer-book.

Currently the agency operates three offices: in Minsk, Riga and Vilnius, and produces work for clients that span all media and types of content.

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness