MSQ
MSQ is a global group of diverse thinkers who blend human insight with data, technology and creativity to help businesses drive accelerated growth.
Feb. 14, 2023
Smarty Launches "Less Malarkey, More Smarty" Campaign
SMARTY, the SIM-only mobile network owned by Hutchison 3G, launches this week a newfully-integrated marketing campaign developed by MSQ
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Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness