Miai+

It’s all about bringing the right two brands together and tapping into the chemistry between them to create innovative campaigns where both sides benefit equally from working in partnership together to reach new audiences

Mar. 11, 2026

Miai+ Hires Taylor Smith from Xbox to Lead New US Office

Brand partnership agency’s new US office will be a creative hub for global clientsin a monumental year for sports in the US

Sep. 25, 2025

Darts' Youngest Champion Luke Littler Fakes Early Retirement in new Xbox Campaign from Miai+

A teaser film for the campaign, devised by Miai+ and produced by Common People Films

Jun. 06, 2025

Miai+ Unveils Brand Activation for DOOM: The Dark Ages' Partnership with Metal Rock Icons Kramer Guitars and Xbox

The Dark Ages, Xbox, Bethesda and Miai+ give fans a once-in-a-lifetime chance to own a piece of metal history

May. 21, 2025

DOOM: The Dark Ages Launches the Gaming World's First Ever Garden at the RHS Chelsea Flower Show

The Firepit Company and Miai+ brings demon-slaying drama to the world’s most iconic garden show

May. 02, 2025

Miai+ Unites Charlotte Tilbury with Genshin Impact for Gaming Partnership

Mona becomes Charlotte Tilbury’s first-ever virtual beauty muse, and the latest in a long line of stars to collaborate with the brand

Latest News

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars