METAphrenie
METAphrenie sets brands in motion.
Nov. 23, 2022
METAphrenie Captures the Thrill of the World Cup on XR Stage
"The Whistle" illustrates the importance of the biggest sporting tournament in the world
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Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness