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McCann Japan

McCann Japan was established in December 1960 under the name of McCann-Erickson Hakuhodo.


McCann Erickson Japan was established in December 1960 under the name of McCann-Erickson Hakuhodo as a first-ever joint venture advertising agency between the U.S.-based McCann-Erickson Worldwide and Hakuhodo, the oldest and second largest advertising agency in Japan. In April 1994, the partnership was dissolved, and McCann Erickson Worldwide acquired 100% equity ownership, relaunching the agency as a fully independent operation under the name of McCann-Erickson.

In the 52 years since fir...

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